Insight
When shopping at Marc Jacobs, the feeling of the store is too vague. Other luxury stores have an interior that envelops the customer into the aesthetic of the brand, but Marc Jacobs feels like it could be any store.
Idea
Using mannequins to develop the brand's visual aspects, we can rely on body language to speak to the
Marc Jacobs' audience. The mannequins will display products in a 'lived-in' manner to add to their relatability, but also act as an eye-catching spectacle for passersby. The interactive nature of the mannequins makes the store feel more lively and speaks to the creativity of the brand.
Mock Ups
click here for elevator pitch
Insight
When shopping at Marc Jacobs, the feeling of the store is too vague. Other luxury stores have an interior that envelops the customer into the aesthetic of the brand, but Marc Jacobs feels like it could be any store.
Idea
Using mannequins to develop the brand's visual aspects, we can rely on body language to
speak to the Marc Jacobs' audience. The mannequins will display products in a 'lived-in' manner to add to their relatability, but also act as an eye-catching spectacle for passersby. The interactive nature of the mannequins makes the store feel more lively and speaks to the creativity of the brand.
Mock Ups
click here for elevator pitch